While we’d all like to only consume freshly picked produce from the farmer’s market, many of us do not have the time or the capacity to do so. By cryogenically freezing produce at the farm (through a process called IQF), we manage to lock in all its goodness (think taste, vitamins, antioxidants, minerals) that would otherwise deteriorate rapidly before reaching your local supermarket, let alone your homemade smoothie (get this: a banana usually travels 14 days before reaching a British supermarket, and undergoes its whole ripening process off the stalk in transit!).
FREEZING IN ESSENCE IS NATURE’S PAUSE BUTTON.
- Ronald Pegg, PhD (University of Georgia)